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Contact Center
— Contact Center
Build a contact center where humans and AI work together.
Define the routing and queues once, then let AI and human agents share the same calls, passing context back and forth as they go.

The hard part
Contact Center complexity lives in the telephony layer.
Traditional platforms hand you conference bridges, task queues, and webhooks. The state management, transfer logic, and queue handling that turn them into a contact center are yours to build from scratch.
So you rebuild call state from webhooks that arrive late, out of order, or not at all, always a step behind the live calls. The caller feels it on every transfer: the call moves but the context doesn't.
How it works
The telephony layer, up close
Follow one caller through a contact center running on SignalWire. Every piece is a platform primitive, and the human and AI agents are addressed the same way.
Build it
Route your first call to a human or AI agent.
You define routing, queues, and agents as SWML, in a file or generated from code, and the platform runs it. Human and AI agents are both destinations, addressed the same way.
The platform behind it
The SignalWire tools behind Contact Centers
Build it the way you already work: as config, in your language's SDK, or over plain HTTP. These are the tools behind your contact center.
The hard parts
The hard parts and how SignalWire handles them
In production
Built by teams that answer at scale.
FAQ
Frequently asked questions
Everything you might want to know about AI in the contact center.
Why do contact centers need a control plane instead of a CPaaS?
Traditional CPaaS platforms treat interactions as transactions: fire a webhook, receive an event, manage state yourself. This breaks when AI is involved, since agents need context from earlier in the call and need to coordinate handoffs without losing the thread. A control plane keeps all of this inside the platform, so your systems observe and instruct it instead of reconstructing it.
How do AI agents work in a SignalWire contact center?
SignalWire's AI kernel runs inside the media engine, in the same system that carries the call; the control plane is the programmable surface (SWML) you govern it through. Calls are handled under constraints defined in SignalWire Markup Language (SWML): which tools the AI can invoke, what data it can see, when to escalate. If it needs customer data or a workflow trigger, it calls a SWAIG function; your backend returns what happens next while the platform coordinates the millisecond-level media operations.
How does SignalWire handle context when a call transfers from an AI agent to a human?
Call state lives in SignalWire's control plane rather than in the AI agent or your application, so context carries over automatically. When a caller moves from AI to a human agent, the full interaction history, collected data, and routing context travel with the call, because the call never leaves the platform.
What protocols does SignalWire support for contact center infrastructure?
The control plane is protocol-agnostic. PSTN, SIP trunks, WebRTC browser clients, and messaging channels all route to the same resources under the same logic. One AI agent can handle phone, web, and messaging without separate code paths, and transfers between protocols preserve context.
Can I integrate SignalWire with Salesforce, HubSpot, or Zendesk?
Yes. SignalWire connects to CRMs and business systems via SWAIG functions. When an agent or call flow needs customer data, it calls a function that queries your CRM and returns the result. Any system with an API can be integrated this way.

