ClueCon Weekly with Brian West: Your Prompt Isn't the Problem. Your Architecture Is

This week on ClueCon Weekly, host Jon Gray sits down with Brian West — Director of Developer Experience at SignalWire and co-founder of FreeSWITCH — to talk about one of the most common mistakes in Voice AI development: prompt stuffing.

Brian breaks down why "prompt and pray" fails in production, how programmatic governed inference (PGI) lets your code drive the conversation instead of the LLM, and why thin prompts with scoped tools consistently outperform massive prompt engineering.

Also covered:

• Latency budgets, and where they actually get blown

• SignalWire's observability tooling

• How to preload context smartly without overloading your agent

• Why the SignalWire AI Gateway (SWAIG) can make a 10-second tool call feel seamless to a caller

If you're building voice AI and wondering why it works perfectly when you demo it but falls apart with real users — this episode is for you.